Smartphone screens find their size sweet spot

Natasha Lomas@riptari / 2 years ago The joke in the smartphone space in years past was how screens just kept getting bigger — stretching palms and making you look ridiculous when held up to the head to talk. How times change. Talking into phones? Why, how 2005 of you! Phablets have long been the new normal as the telephone icon lost out in the war to capture our attention via finger-flicking touchscreen fun — losing out to all the other apps offering more visual ways to be entertained and/or communicate, be it by text, selfie lens or silly GIF. Apple, a laggard at inflating smartphone screen size, has remained something of a reluctant participant in this ‘bigger is better’ logic. Evident in its tortured sloganizing for its very first phablet, the 5.5-inch iPhone 6 Plus — which it launched in 2014 and stuck next to the words: “bigger than bigger”. The…

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